How to use emotive language
Emotive language goes beyond simply stating facts. It taps into our emotional reserves. Specific words and techniques trigger joy, sadness, anger, and fear.
16 April 2024 by
Laura Kelly
The unofficial English of Europe: what is ‘Euro English’?
English continues to thrive as the unofficial language of Europe. It's evolving into its unique form: Euro English. Euro English is a dynamic lingua franca. It constantly adapts to the needs of its speakers.
29 March 2024 by
Dave Child
Author Joanne Harris calls for more investment in libraries and the arts
Author Joanne Harris has called for the government to invest more money in libraries and the arts, saying that the UK has a "literacy problem." Harris, who was awarded an OBE for services to literature by the Prince of Wales on Tuesday, said that libraries and the arts are "vital" for promoting literacy and creativity.
17 July 2023 by Dave Child
Italy’s English ban: Why English is still the language of business
The Italian government has proposed new language legislation. Requiring businesses operating in Italy to use Italian in all internal communications. The legislation is aimed at protecting the Italian language from the dominance of English. But English is the lingua franca of international business.
13 June 2023 by Dave Child
How to use emotive language to connect with your audience
Emotive language is language that is used to evoke an emotional response from the reader. When used effectively, emotive language can help you connect with your audience on a deeper level and persuade them to take action.
10 May 2023 by Dave Child
Your readability questions answered
You’re bound to have plenty of questions about readability and how you can improve your content. We’ve rounded up the most commonly asked questions and we’re tackling them one by one.
25 January 2019 by Laura Kelly
The Automated Readability Index
The ARI assesses the U.S. grade level required to read a piece of text. It is useful for technical writing. Find out how you can use it.
4 January 2019 by Laura Kelly
The SMOG readability index
The SMOG Index is an influential and popular writing tool. But, where did it come from, and how can you best use it?
4 January 2019 by Laura Kelly
What are reading level calculators?
When producing content for online readers, you don’t want to fall into the trap of writing too much. And you don’t want to over-complicate things, either.
21 August 2017 by Dave Child
5 steps to improving readability
A readability score is a computer-calculated index which can tell you roughly what level of education someone will need to be able to read a piece of text easily.
24 October 2016 by
Steve Linney
