Insurance Companies Should Provide Readable Policies

Insurance Companies Should Provide Readable Policies

15 Sep 2017

An insurance policy is a legal document. It’s a contract between the buyer and the insurance company. Find out why insurance companies should be doing all they can to make them readable.

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Avoiding Apostrophe Abuse

7 Sep 2017

The poor apostrophe is so often abused and misused. Sometimes it’s dragged kicking and screaming into a place where it doesn’t want or need to be. Read on to find out more about avoiding apostrophe abuse!

8 Ways to Improve Readability in Healthcare

8 Ways to Improve Readability in Healthcare

30 Aug 2017

The role of readability in healthcare should not be underestimated. Fortunately, there are some simple ways to make readability a priority in the healthcare industry!

Candidate for a Pullet Surprise

Candidate for a Pullet Surprise

29 Aug 2017

Spell checking is a wonderful thing, but it offers no guarantees other than that the words you've used are spelled correctly. If you've used the wrong words, however, you might be in trouble, as this wonderful poem from Jerrold H. Zar illustrates so well.

What are Reading Level Calculators?

22 Aug 2017

People who write for a living or who spend a great deal of time working with and thinking in the language of their industry may mistakenly produce content that is difficult for the average online reader to understand. Luckily, that's where reading level calculators come in. 

The Tiny Stories of the English Language

15 Aug 2017

The origin stories of words are known as etymology, and here are four of the most interesting of those tiny stories.

Why I Moped About My Moped

12 Aug 2017

Syllable counting is a hard problem. Some words are simple, but some words just don't behave like you would expect. Among those, the homographs are the most frustrating.

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Making Sense of English Grammar - How to Correctly Use "Per Se"

8 Aug 2017

Have you ever heard someone use the term "per se" in conversation? Ever wonder how it really should be used? Now is your chance to find out.

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Four Words from Japanese That English Really Needs

1 Aug 2017

Why is it that English (particularly the American dialect) is so peppered with loan words? Perhaps it is a reflection of the wabi-sabi of the English language that keeps it open to neologisms. What is wabi-sabi? Read on to find out!

Top Four Metaphors of Everyday English

22 Jul 2017

If this topic seems unclear to you, allow me to shed some light. You may see metaphors as literary devices, but in fact, our everyday language is full of them. Here are a few built-in English metaphors.

Four Words from Greek That English Really Needs

15 Jul 2017

You have probably heard that Greek has many words for love. Here are a few of those love-words that the Greeks are keeping to themselves.

4 Tips To Make Your Newsletter More Readable

4 Tips To Make Your Newsletter More Readable

7 Jul 2017

Creating your email newsletter the right way comes down to one big thing – readability. If you can’t read it quickly, there is no point in sending it. Here are some simple tips to help make your email newsletters more readable.

Four Foreign-Language Books With Untranslatable Titles

1 Jul 2017

While English is one of the most flexible languages in the world, boasting one of the largest vocabularies, certain ideas exist beyond its realm of possible expression. It is up to translators to approximate them. In some instances, however, this is impossible.

Four Silly Sounding English Words

24 Jun 2017

Four English words that sound a bit too silly to be real.

With Conjunctions, We Begin Sentences

17 Jun 2017

It’s an old rule that we shouldn’t begin sentences with a coordinating conjunction. People often break this rule by starting sentences with and, but, and so. The fact is that this rule is not a rule at all. It’s simply a long-standing (and incorrect) belief.

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Why The Readability Of Your Newsletter Is Important For Everyone

Why The Readability Of Your Newsletter Is Important For Everyone

10 Jun 2017

We see poorly written and difficult to read material seemingly everywhere. That is quite shocking considering the impact and importance of modern newsletters. Find out more about why newsletter readability matters.

Making Sense of English Grammar: 5 English Words That Mean Their Opposite

3 Jun 2017

English teachers and grammarians alike were literally upset over how the word literally came to literally mean the opposite of its meaning, causing their faces to literally melt. But this isn't the first word in the English language to mean its opposite.

Improve the Readability of Your Writing in 60 Seconds

Improve the Readability of Your Writing in 60 Seconds

26 May 2017

Your success as a writer hinges upon your commitment to constantly improving the readability of your copy. Failure to make readability a priority can lead readers to abandon your copy at first sight. Fortunately, you can prevent this from happening by following a few simple measures before you finalize your copy.

The Coleman-Liau Index

The Coleman-Liau Index

23 May 2017 GUIDE

The Coleman-Liau index is a little younger than some of our other indexes, and is popular with those who require readability scoring for legal purposes. It doesn't use syllable counting, instead using word and sentence lengths, and for that reason it is also more useful than some other algorithms for measuring the readability of non-English content.

Making Sense of English Grammar: Feeding Your Ego - When To Use 'Me' or 'I'

22 May 2017

One of the first things you realise when you start to learn another language is how much simplicity there is in English. Only one for for "the"? Madness! But we still have our share of complicated rules, and use of personal pronouns tends to trip up even experienced grammarians from time to time.

Making Sense of English Grammar: Using Common Latin Abbreviations

15 May 2017

A huge proportion of English comes from Latin root, and abbreviatons like "i.e.", "e.g." and "etc." are a common source of confusion.

5 Tips for Writing a Readable Resume

5 Tips for Writing a Readable Resume

14 May 2017

Six seconds is all the time you have for your resume to stand out and make a great and lasting first impression. You probably want to make those seconds count.

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Making Sense of English Grammar: The Semicolon

8 May 2017

The semicolon is one of the most commonly misunderstood and misused pieces of punctuation in English. Put your confusion to bed with our guide to getting the most out of it.

Four Spanish Words That English Really Needs

1 May 2017

Continuing our ongoing mission to expand English to include the words and phrases that make other languages so colourful, here are four more words English really needs - this time from Spanish.

English: It's All Greek To Me

24 Apr 2017

English has its roots in many different places - Latin, French and, of course, Ancient Greek.

Four Eponymous English Words

17 Apr 2017

"Eponyms" - where the name of a particular person or place becomes a common word in a language and the name of an item or object - are more common than you might think. Here are some examples.

How To Choose The Right Readability Formula

How To Choose The Right Readability Formula

5 Apr 2017 GUIDE

Not sure which is the best readability score to use for your content? Read our guide to different use cases for readability scoring to find out which algorithm will suit your needs best.

The Five Lost Letters of The English Language

3 Apr 2017

The English language didn't always have 26 letters. Along the way, we carelessly lost a few of the more interesting ones. Here are our five favourites.

The Dale-Chall Word List

31 Mar 2017

One of the algorithms we use to score your text is the New Dale-Chall Readability Formula, which bases its score on a count of the words that do not appear on its word list. Those it describes as difficult words. By popular request, here is the full list of the 3,000 words the Dale-Chall formula counts as "easy" words.

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The Gunning Fog Index

The Gunning Fog Index

27 Mar 2017 GUIDE

The Gunning Fog index (1944) is a commonly cited readability scoring formula. But, what do the scores mean? How did the formula come about? And when is the test most useful?

Four Words from German That English Really Needs

27 Mar 2017

We really, really like the word "kummerspeck", so we decided to take a look at a few more lovely German words that English really needs.

Spache Readability Formula Word List

24 Mar 2017

The Spache Readability Formula is intended for use in analysing texts intended for younger students - grade four and below. It uses a list of common words to calculate its readability scores, and here there are for your reference.

Four More Words The English Language Really Needs

20 Mar 2017

We hope you liked our last run-down of a few words that other languages have and that are clearly missing from English. Here are some more!

Mistakes Were Made: Understanding Passive Voice

13 Mar 2017

Passive Voice might be one of the most common grammatical issues highlighted by editors, and there are no shortage of reasons people give for why - it's "boring", "wordy", "vague" and even "confusing". Learn how to spot it so you can keep your use under control!

Death By (Poor) Readability

Death By (Poor) Readability

10 Mar 2017

Readability of health information - medicine labels, advice, instructions, consent forms and more - is incredibly important. Misunderstandings can lead to serious consequences. Find out more about why readability is important in medical text.

Four English Words That Have Two Opposite Meanings

Four English Words That Have Two Opposite Meanings

6 Mar 2017

The English language can be very strange indeed. In fact, it's so strange that there are many words which have two meanings (at least) and those meanings are the opposite of each other. How's that for confusing?

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Four Words the English Language Really Needs

Four Words the English Language Really Needs

28 Feb 2017

English is constantly expanding, robbing words from every language it meets. Still, there are some words where no English translation does them justice. Here are a few of our favourites.

We Support Read Aloud

We Support Read Aloud

26 Feb 2017

Some campaigns just sell themselves, and this is one of those. Reading to kids is one of the greatest pleasures of parenthood and has huge benefits for the children. Find out more about Read Aloud, and join the campaign!

Inspire Your Way Out Of Writer's Block!

Inspire Your Way Out Of Writer's Block!

24 Feb 2017

Every writer, however brilliant, will at some point be faced with writer’s block. So, how can you tempt inspiration out of the shadows and words onto the page?

The Importance of Readability of User Generated Content

The Importance of Readability of User Generated Content

22 Feb 2017

Marketers have become increasingly aware of the importance of readability in getting customers engaged in their products and services. By ensuring text is easily readable, marketers can communicate their messages in a clear and engaging way their customers will respond to.

The Flesch Reading Ease and Flesch-Kincaid Grade Level

The Flesch Reading Ease and Flesch-Kincaid Grade Level

26 Jan 2017 GUIDE

What are "The Flesch Reading Ease and Flesch-Kincaid Grade Level" and what do the scores actually mean?

Readability for Marketers

12 Dec 2016

There is growing evidence that the readability of text not only impacts the conversion rate of that text, but that search engines are now taking more notice of readability in their algorithms! If you're a marketer and you didn't know about readability scoring, now is the time to find out more.

Readability for Researchers

30 Nov 2016

It's tough to overstate the importance of communication in research. All too often good work fails to receive the attention it deserves, just because it wasn't presented with the reader in mind. Readability scoring of research before publication gives you a chance to make sure your work is presented in the best possible way.

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Readability for Teachers

14 Nov 2016

Readability scoring grew out of the requirements of teachers. How do you decide what materials to show a class? How can you analyse, objectively, a piece of text to tell if it is appropriate to a particular age? Those are the questions readability scoring was created to answer.

5 Steps to Improving Readability

25 Oct 2016 GUIDE

Measuring readability is just the first step in improving your content - you have to act on those measurements as well! We've put together a short guide, with examples, to improving copy using

Readability for Authors

23 Oct 2016

For successful authors, checking for clichés, adverbs and passive voice problems is the job of their editor. For the rest of us, though, editing is a painstaking and laborious process and it's very easy to miss something. Read on to find out how can take some of the pain out of spotting and fixing editorial problems.

12 Tips for Writing a Killer Blog

31 Aug 2016

It's always great to see being useful to people, and even more so when it's recommended by its users to others! This great set of 12 tips for improving your blogging features in the number 1 spot!

Now With Live Feedback!

Now With Live Feedback!

8 Aug 2016

We want to be more than just a provider of simple numeric feedback about the quality of your text, and so did many of you. So we improved it!

What Is Readability?

What Is Readability?

23 Jul 2016 GUIDE

Wondering what "readability" means and what a "readability score" is useful for? You're looking in the right place! Read on for a potted history of readability, along with a few examples of modern-day usage.

Getting Started with Premium

Getting Started with Premium

2 Jun 2016 GUIDE

Curious what's included in's premium services? Here's a rundown of the tools and features you can enjoy as a premium subscriber.

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Welcome to the Blog!

Welcome to the Blog!

12 May 2016

We love language, so it's about time we started talking about it! Our blog will be filled with interesting readability news, research, case studies and curiosities of language.

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