Insurance companies should provide readable policies
An insurance policy is a legal document. It’s a contract between the buyer and the insurance company. It spells out the terms and conditions of the coverage provided. In a real sense, the contract is what you are buying. However, most legal documents are difficult to read and nearly impossible to understand.
14 September 2017 by
Dave Child
What are reading level calculators?
When producing content for online readers, you don’t want to fall into the trap of writing too much. And you don’t want to over-complicate things, either.
21 August 2017 by Dave Child
What is readability?
Readability is a quality of reading ease in your writing. It tells you the clarity of your writing. Find out how it works and how you can use it.
22 July 2017 by
Laura Kelly
Why the readability of your newsletter is important for everyone
Well designed and well-written newsletters will strengthen relationships with customers, create more interest and promote sales (without being promotional).
10 June 2017 by Dave Child
Improve the readability of your writing in 60 seconds
Your success as a writer hinges upon your commitment to constantly improving the readability of your copy. Failure to make readability a priority can lead readers to abandon your copy at first sight.
25 May 2017 by Dave Child
Mistakes were made: understanding passive voice
Listen to someone trying to explain a high-profile error, and you’ll probably hear them say something like “Mistakes were made in carrying out the plan” or “The wrong envelope was given to the presenter.”
12 March 2017 by Dave Child
5 steps to improving readability
A readability score is a computer-calculated index which can tell you roughly what level of education someone will need to be able to read a piece of text easily.
24 October 2016 by
Steve Linney
Readability for authors
You have an idea for a novel, a short story, an article. It has everything – complex characters, suspense, and a killer of an ending. All you need to do is transform it into a beautifully polished piece that conveys the characters and their story exactly how they appear in your head.
22 October 2016 by
Ruth Colmer
For presidential hopefuls, simpler language resonates
When Donald Trump announced his presidential campaign, he decried the lack of intelligence of elected officials in characteristically blunt terms. “How stupid are our leaders?” he said. “How stupid are they?” But with his own choice of words and his short, simple sentences, Trump’s speech could have been comprehended by a fourth-grader. Yes, a fourth-grader.
20 October 2015 by Steve Linney
Donald Trump connects to voters at a fourth-grade level
Danny Westneat @ seattletimes.com scores Donald Trumps speeches in the 2016 US election for readability. Donald Trump is said to be tapping into some primal feelings among the electorate, such as fear. But his true genius appears to be speaking to America at the level of a fourth-grader.
28 February 2015 by Steve Linney
