News releases are bogged down by fuzzy language, jargon, and men
Britain’s biggest companies write news releases that are woolly, opaque, and fail to communicate clearly.
Your readability questions answered
You’re bound to have plenty of questions about readability and how you can improve your content. We’ve rounded up the most commonly asked questions and we’re tackling them one by one.
Boost your email ROI by improving your readability
If your campaigns aren’t paying off, it’s time to take a look at your email’s readability.
3 easy fixes to make your blogs more conversational
Making these simple changes to your draft will make your reader feel as welcome as if you were getting coffee together.
Make readability your #1 content marketing resolution for 2019
In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?
5 tips for writing a readable resume
The job search is on. How can you make your resume stand out with great readability?
NHS doctors told to use ‘plain English’
Doctors are being told to adopt readability practices and write letters to patients that they can understand.
10 content marketing hacks every business needs to know
Every brand needs to be trusted and content marketing is the way to do it. When executed well, it will give your brand a personality that customers want to engage with. When content misses the mark, you’ll waste time, money and opportunities for growth.
How to use readability as a social media tool
Social media and readability go hand in hand. Short, clear messages are the key to both. But, that’s not always easy to do. Follow our how-to guide and you’ll soon be writing killer social posts.
Making sense of grammar – when nouns and verbs look alike
English has such odd little quirks tucked away in random spots. For native speakers, it comes as second nature to speak and write in certain ways. But, when you stop to really think about what you just said or wrote, it makes no sense. Why are certain things are said or written in that way?
Common word crimes and how to avoid them
Understanding how English fits together is the key to good grammar and great readability.
Reading in a crisis: readability of risk communication
To understand a message, it needs to be readable to be understood. But what happens if you're in a high stress situation?