Are adverbs the enemy of powerful writing?

The adverb is a contentious issue among writers. But, what advice should you follow to become a better writer?

21 February 2019 by Laura Kelly

3 authors’ love letters to inspire you this Valentine’s Day

On Valentine’s Day, you can surprise your loved one with a handwritten letter. Let some of history’s most celebrated writers inspire you.

14 February 2019 by Laura Kelly

Do Inuits really have 50 words for snow?

The belief that the Inuit have dozens of different words for snow has become a widely known piece of linguistic trivia. But, where did this belief come from, and how close is it to the truth?

8 February 2019 by Laura Kelly

ReadablePro 2019: leading the way in readability scoring

We’ve made some changes. ReadablePro has never been easier to use, and it looks fantastic. Here’s an overview of the main enhancements.

1 February 2019 by Dave Child

News releases are bogged down by fuzzy language, jargon, and men

Britain’s biggest companies write news releases that are woolly, opaque, and fail to communicate clearly.

30 January 2019 by Steve Linney

Your readability questions answered

You’re bound to have plenty of questions about readability and how you can improve your content. We’ve rounded up the most commonly asked questions and we’re tackling them one by one.

25 January 2019 by Laura Kelly

Boost your email ROI by improving your readability

If your campaigns aren’t paying off, it’s time to take a look at your email’s readability.

24 January 2019 by Steve Linney

3 easy fixes to make your blogs more conversational

Making these simple changes to your draft will make your reader feel as welcome as if you were getting coffee together.

14 January 2019 by Laura Kelly

The Spache readability formula

The Spache formula is a readability measure which estimates an elementary reading grade level. Find out how it's calculated and how you can best use it. 

12 January 2019 by Laura Kelly

The New Dale-Chall readability formula

The New Dale-Chall formula was created to analyse readability for fourth-graders and above. Find out where it came from and how you can best use it. 

11 January 2019 by Laura Kelly

Make readability your #1 content marketing resolution for 2019

In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?

7 January 2019 by Steve Linney

The Automated Readability Index

The ARI assesses the U.S. grade level required to read a piece of text. It is useful for technical writing. Find out how you can use it.

4 January 2019 by Laura Kelly