Joining the readability movement

January, the start of a new year and the start of a new adventure for me as Chief Marketing Officer for readable.io.

4 January 2018 by Steve Linney

5 steps to improving readability

A readability score is a computer-calculated index which can tell you roughly what level of education someone will need to be able to read a piece of text easily.

24 October 2016 by Steve Linney

For presidential hopefuls, simpler language resonates

When Donald Trump announced his presidential campaign, he decried the lack of intelligence of elected officials in characteristically blunt terms. “How stupid are our leaders?” he said. “How stupid are they?” But with his own choice of words and his short, simple sentences, Trump’s speech could have been comprehended by a fourth-grader. Yes, a fourth-grader.

20 October 2015 by Steve Linney

Donald Trump connects to voters at a fourth-grade level

Danny Westneat @ seattletimes.com scores Donald Trumps speeches in the 2016 US election for readability. Donald Trump is said to be tapping into some primal feelings among the electorate, such as fear. But his true genius appears to be speaking to America at the level of a fourth-grader.

28 February 2015 by Steve Linney